On Monday, Nvidia Corp and MediaTek Inc announced their partnership to develop cutting-edge technology for advanced vehicle infotainment systems. These systems will enable the streaming of videos and games, as well as seamless interaction with MediaTek systems.
The collaboration between Nvidia and MediaTek ensures that the software developed by MediaTek will be compatible with Nvidia’s automated driving systems. This integration will allow dashboard displays to provide a comprehensive view of the vehicle’s surroundings, while cameras monitor the driver.
As automakers continue to enhance in-vehicle displays and entertainment systems, the complexity of these systems is increasing. Features like gaming, voice-activated artificial intelligence, driver monitoring systems, and displays associated with automated driving are being incorporated to deliver a more immersive and technologically advanced driving experience.
In the smartphone market, MediaTek’s main competitor is Qualcomm, which has been actively engaging with automakers as well. Earlier this year, Qualcomm partnered with SalesForce to create a new connected vehicle platform.
By collaborating with MediaTek, Nvidia expands its reach into the lucrative market for infotainment system-on-chips, estimated to be worth $12 billion. While Nvidia has primarily targeted premium automotive brands like Mercedes-Benz and Jaguar Land Rover, MediaTek focuses on providing its Dimensity Auto technology to more affordable mass-market vehicle lines. MediaTek’s expertise lies in the Android smartphone chip sector, allowing them to leverage its strengths in mobile connectivity and Android systems.
“There are a lot of segments they are addressing that Nvidia has not addressed,” said Danny Shapiro, Nvidia’s vice president, of automotive.
The companies did not identify future automotive customers.